ALTERNA Haircare introduces Their Trending Products from the My Hair. My Canvas. Line
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ALTERNA Haircare introduces Their Trending Products from the My Hair. My Canvas. Line

Clean , vegan , sustainable , cruelty free , free from nasties , recycled packaging ✓ (& beautifully pastel toned), silky textures , compelling aromas ✓ AND with products for every hair type AND to suit all hair concerns, boy do we have a BRAND NEW PRODUCT RANGE that's going to wow you...

Luxury hair care brand, ALTERNA, recently launched their brand new, 100% vegan range, My Hair. My Canvas. With a modern look, recycled packaging, rich silky textures and compelling aromas including bergamot & jasmine, seaberry & mandarin and the Canvas signature aroma, the range features 10 versatile and indulgently playful products to prime, create and extend.

Botanical Caviar is featured in all ten My Hair. My Canvas. products and is an ancient Asian super-food known to help improve moisture retention and smooth the cuticle to add bounce, shine and strength to your hair. With sustainability a huge factor for the brand, as well as their Clean Philosophy, the Botanical Caviar is sourced from a farm in Bohol in the Philippines, allowing more transparency and traceability. The range is cruelty free and only contains luxurious, pure and clean ingredients and is free from sulphates, parabens, gluten, pthalates, mineral oil and formaldehydes.

Other key ingredients include Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Bamboo Extract, Lemon Peel Extract and Perlite.
Choose from everyday, exfoliating and bodifying shampoos and conditioners, texture sprays, balms, blowout mists, defining foams and so much more! An inclusive range, My Hair. My Canvas. celebrates all hairstyles, hair types and textures.

Consumers are looking for a self-care experience, they are also looking for products that perform and can provide them with the results they need. Multi-functional products that enhance the hairs natural texture are very popular and will continue to be. Consumers are using less heat appliances when styling their hair and spending more time on air drying and working with natural curls and texture. Products such as My Hair. My Canvas . Easy Does It Air Dry Balm, are perfect for creating a more natural look as it controls frizz and enhances natural textures. Styling products that are multi-functional and versatile, enabling consumers to create, style and protect with the same product will continue to develop.

With spring/summer fast approaching that means braiding season! Our Brand Ambassador, Sabrina Dijkman, shows us how to get the effortlessly chic braided hair look for the season that's sure to turn heads using products from the new My Hair. My Canvas. range...

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