• Posted


Hamburg, January 2023. Fine hair can be a challenge that many people suffer from and one that ALTERNA has the perfect solution for. With two hair-enhancing, anti-aging ranges focused on bringing volume and bounce back, whatever the style, healthy-looking and feeling hair starts with finding your luxuriously upLIFTING hair ritual.

Hair that lacks oomph is a common concern, but it happens for a variety of reasons. For some, fine, limp hair is something they’ve experienced for most of their lives, while for others, an unexpected lack of density occurs. It could be linked to changes in hormones; they might be a new mum who’s realising their hair has changed and might even be falling out; they might be going through menopause and dealing with multiple changes, or coming out of a stressful period in their life.

Whatever the reason, there’s clearly a need for some volume-amplifying solutions, and ALTERNA Clinical Densifying and Multiplying Volume ranges are all about results. Two different product ranges to get to the root of the problem; use Clinical Densifying when addressing suddenly thinning hair or hair loss - clinically proven to densify hair strands maximizing volume from the scalp. Multiplying Volume adds volume and lift to naturally fine hair with a lightweight daily ritual.

What’s inside: Clinical Densifying Range

Focused on hydrating and strengthening hair from the scalp, this clinically tested range features Amla Purifying Scalp & Hair Densifying Complex, which ensures the Clinical Densifying quartet of products delivers results and adds a sense of ritual to wash day. While the user massages in each treatment, the fragrance of Green Tea and Bergamot leaves them feeling refreshed, and the herbaceous notes of Basil and White Musk ensure the process ends on a calm, relaxed note. ALTERNA like to think of this as self-care at its most luxurious, with the bonus of fuller, thicker, stronger hair, every time.

The regimen:

Clinical Densifying Shampoo. Cleansing is the starting point of any results-driven regime, and this gentle cleansing treatment is all about prepping the scalp, so it’s fully hydrated and detoxified. Hair looks fuller, thicker and more voluminous.

Clinical Densifying Foam Conditioner. Think weightless nourishment that won’t weigh fine hair down. Hair is hydrated, volumised and full of healthy body and movement.

Clinical Densifying Scalp Treatment. A daily application treatment with a lightweight texture, think of this as a luxurious skin serum, tailored to the scalp. Hair looks and feels more dense and full.

Clinical Densifying Styling Mousse. A lightweight mousse offering thinning hair a helping hand with a light hold. Hair looks healthy and is less prone to breakage.

What’s inside: Multiplying Volume Range

Spending on skincare has increased over the past year, and ALTERNA’s philosophy of skincare inspired haircare that transforms hair in just one use and with the Multiplying Volume taking inspiration from skin-plumping technologies, the products are focused on giving you healthy, voluminous hair that looks ‘lit from within’.

The star of the range is ALTERNA’s Marine Plumping Complex, a blend of naturally volumising ingredients that features Sea Kelp for plumping and hydration, and Keratin, Panthenol and Biotin to fortify the hair from within. To make the regimen even more uplifting, it’s scented with refreshing Green Tea and Bergamot and is truly a sensual approach to self-care.

The regimen:

Multiplying Volume Shampoo and Conditioner. This dynamic duo is all about optimising hair so that it reaches the ultimate heights of volume, fullness and hydration. On first usage hair appears fuller and more voluminous.

Multiplying Volume Styling Mousse. A lightweight mousse that does it all; think thicker, fuller hair that’s volumised and lifted – with zero stickiness.

Multiplying Volume Styling Mist. The ultimate finishing touch that ticks all the boxes. Hair is healthier-looking, hydrated, more voluminous and full. Did we mention it gives flexible hold and shine too?

Hair that’s never looked better.

Whatever your hair needs, whatever the look you want to create, now is the time to do it in the most uplifting way. Taking care of your needs means it’s not just your hair that’s feeling restored, healthy and happy – you are too.



(0 votes)

Sign up to keep in touch!

Be the first to hear about special offers and exclusive deals from and our partners.

Check out our Privacy Policy & Terms of use
You can unsubscribe from email list at any time