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PRODUCTS NEWS

Are You a Trendsetter or a Trend Follower? Are you interested in professional hair care products? Have a look into PRODUCTS NEWS in NEWS tab. You’ll be up to date with top products, innovations, new recipes and treatments.

Discover the power of „double nature” Intensis Color Art

The Intensis Color Art brand presents new products in the palette: „double nature” which, thanks to intensive pigmentatin, not only perfectly cover the gray hair, but also guarantee a long-lasting natural color. The shades available are: 3/00 double dark brown, 4/00 double brown, 5/00 double light brown, 6/00 double dark blond, 7/00 double blond, 8/00 double medium blond, 9/00 double light blond.

WAHL CORDLESS SUPER TAPER & BERET combo

An elegant black design and top performance – this is what you get with the new combo from WAHL Professional: The best-selling CORDLESS SUPER TAPER and the popular BERET STEALTH contour trimmer are now available as a combo packaged together in a soft-touch case. The high-performance tools are aimed at hairdressers and barbers who value powerful performance, design, perfect cutting performance and durability. The set includes top-quality attachment combs featuring cutting lengths of 3, 6, 10 and 13 mm, a blade guard, flat-top styling comb, charging cable, cleaning brush, appliance maintenance oil and a compact charging stand for the BERET STEALTH. if you want to get hold of one of these popular sets, then hurry! This new combo is available for a limited period only.

SELF CARE IS SOUL CARE – PRIME, CREATE AND EXTEND. COMMENTS FROM JOANA NEVES, EDITORIAL DIRECTOR AT ALTERNA EUROPE

For 2022 a big focus for all of us should be self-care. Self-care is soul care and is an act of kindness to ourselves and something that we should always make time for. As salon owners and stylists, self-care is something we should be widely promoting to our clients. Client’s want to come into the salon to feel pampered, refreshed and rejuvenated and leave looking and feeling good. Providing clients with an excellent self-care experience is part of our role and when a client visits the salon, we should ensure to promote products that will help improve their self-care experience in the salon. We should also discuss with our clients products that they can take to use at home to provide themselves with some much needed ‘me time’ and to keep their hair looking and feeling good until the next appointment.

Conducting a Hair Detox ALTERNA Europe

As we are in the midst of winter, clients and stylists hair alike, has survived another incredibly busy party season. With over use of heat products, over exposure to natures elements, albeit hot and cold, excess styling and of course extensive product use, it is fair to say that January calls for a full hair detox.

THE 4 PRODUCTS FOR ALL YOUR WINTER HAIR NEEDS

Winter is just around the corner and can have serious side effects from going between being outside in the cold weather to inside with the heating on! Our hair needs as much TLC in the form of good quality hair products to keep it looking and feeling its best, free from damage, split ends and frizz and instead, smooth, soft and full of shine! Here are winter 2020 hair must haves…

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