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Join the Sassoon Academy Creative team as they launch their first collection for 2021 entitled SASSOON NOW, a collection that celebrates the Sassoon brand today. Drawing inspiration from the creative hands and minds of the International Creative Team and their muses the collection features cuts and colours that reflect a free-spirited optimism that has its roots in bohemian modernism.

The launch, on the 27th June 2pm BST is a 2 ½ hour event that will feature technical demonstrations and model presentations from the Sassoon International Creative Team on stage at the London Academy. As well as an explanation of the techniques the event will also contain the inspiration behind the looks. It will be hosted via the Sassoon Academy Facebook channel and will be entirely free. To join the event visit

Mark Hayes International Creative Director says, “As a way of connecting with and celebrating the global hair and beauty industry, we wanted to make this launch as accessible as possible.”

The launch will be continued the next day by three hands on follow along demonstrations, where you will have the opportunity to replicate looks from the collection under the direction of the Creative Team. The 4-hour sessions are at 10am, 2pm and 6pm BST are priced at just $100 USD and each contain a full cut and colour technique with diagrams and head sheets, that will allow the viewer to explore the lesson in great detail. To avoid missing out, book your place at

The cutting techniques contain a modern interpretation of the bob, the ultimate Sassoon signature look, as well as Mid-length layered shapes inspired by The Mouche and the Shake, iconic Sassoon looks of the 70s. New ideas revolve around longer hair too, which are combined with shorter interior lengths and gentle face framing layered panels.

Textures suggest a relaxed, modern appeal. The hair is prepped with the accent on moisture and flexibility and dried for supple movement and understated shine.

To reinforce the feeling of liberation and originality, bright accents or monochromatic slices enhance the natural base colours, where classic techniques are reinvented and applied in advanced, innovative ways. New versions of barcoding techniques and Back brush highlighting are used to add dimension and depth as well as masterful reinventions of classic Two tone and back-to-back slice techniques.

The Sassoon Now collection continues the legacy, creating new stories for the iconic Sassoon brand.

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