The Marc Antoni Artistic Team’s Creative Showcase in Xiamen, China
The Marc Antoni Artistic Team have once more returned to China to take part in a series of spectacular events in Xiamen.
For eleven years the team have travelled each November to take part in the World Hair Congress in China and each year the audiences at the main auditorium has grown and this year have reached a capacity of 4,000 hairdressers eagerly waiting the inspirational presentation by the Marc Antoni Artistic Team. And they were not disappointed by the diverse array of models showcasing cut, colour and avant garde styling featuring the latest trends in British Hairdressing.
The presentation is inspired by quintessential British fashion begins with a futuristic take on Punk and its subculture and activist nature. The Punk aesthetic is a visual expression of the heretic lifestyle and the expression of revolutionaries, which the Rush Artistic Team have interpreted in their inimitable style.
The Punk subculture includes a diverse array of ideologies, fashion, visual art, dance, literature and film which the team have referenced within this collection. Non-conformity underpins the techniques they use, and as International Artistic Director Andy Heasman says, “when you know the rules you, can break the rules”. That’s exactly what Rush are doing.
“Coming back to China for the first time since 2019, was extra special,” said Marc Antoni Artistic Director, Bruno Marc Giamattei. “We were delighted to be back on the main stage and present a show of that magnitude but to also have our own salons in Xiamen and to see how the team was progressing was extra special.” “The team excelled on every occasion throughout the trip to Xiamen, and it was a proud moment to share with my brother Marcus, nephew Paolo, who was taking part in his first major show and our colleagues Dan Spiller and Tom Ross.” “We’re already looking forward to the opening of the next Marc Antoni franchise salon and the World Hair Congress 2024.”
To end the trip Bruno was announced as the Ambassador to the Chinese World Congress for the next two years and received a stunning award to celebrate this wonderful accolade.