News

News

Do you want to know all the latest breaking news on hairdressers? You're in the right place. In the NEWS tab, you can find everything about the latest trends.

To help you navigate the website, we divided the news into several sections. I hope you find what you need.

Do you want to visit hairdressing fairs or other events related to our industry? For more details, please go to the HAIRDRESSING NEWS in NEWS tab. This is where we share all the information about trainings, congresses, events, meetings, contests and many others in the world of hairdressing.

Are You a Trendsetter or a Trend Follower? Are you interested in professional hair care products? Have a look into PRODUCTS NEWS in NEWS tab. You’ll be up to date with top products, innovations, new recipes and treatments.

In the same tab, in TOOLS NEWS you can all the find information about hairdresser’s equipment. You will learn how to invest money in your salon, what kind of equipment you should use or what is recommended by international hairstylists.

If you want to improve your qualifications, please visit the EDUCATION section. You’ll find something for yourself or your employees here.


hairdressing news

hairdressing news

education

education

tools news

tools news

products news

products news

ALTERNA at Movie Meets Media

Germany’s Movie Meets Media is one of the most important networking events on the German film and business calendar, and ALTERNA is proud to be a sponsor this year.

LAMELLAR THERAPY Mega smoothing - a glamourous effect for all hair types

We present a new line: Lamellar Therapy , which provides smoothness, looseness and shine to all types of hair. The layered structures of healthy hair provide tightness and protect against external factors, but when they are damaged by dyeing or bleaching, the hair becomes dry, high porosity and frizzy. The key to care is to close and smooth the hair cuticles. The Lamellar Therapy line has been developed to restore the tightness of the cuticle while maintaining the extraordinary lightness of the hair.

THE FINALISTS FOR HJ’S BRITISH HAIRDRESSING AWARDS 2023, SPONSORED BY SCHWARZKOPF PROFESSIONAL, ANNOUNCED!

The highly anticipated finalists for HJ’s British Hairdressing Awards 2023, sponsored by Schwarzkopf Professional, have been revealed. Regarded as the pinnacle of the hairdressing calendar, these prestigious awards, now in their 39th year, celebrate the exceptional creative and technical talents of stylists from all corners of the United Kingdom and beyond. This year's finalists are a testament to the industry's incredible artistry and dedication to pushing boundaries.

Carlos Valiente went down in history at the Fígaro Awards 2022

The director of the Valencian firm Salones Carlos Valiente has been the first to repeat victory in the most prestigious category of the Fígaro Awards: Spanish Hairdresser of the Year. The first time was in 2018 and in 2022 he achieved the great feat thanks to the 'Sombras' collection, with feminine commercial proposals in which colour and textures stand out.

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