Professional, inspiring, motivating, slick and, of course, educational are just a few of the words that hairdressers from around the globe used when talking about JOINATION – the first digital hair festival by JOICO. The event, which took place on Monday, January 31st, 2022, gave over 2000 registered attendees made up of hairdressers as well as JOICO experts and enthusiasts from all over the world the opportunity to teleport to a bespoke industrial building. The day-long, jam-packed schedule meant attendees could access education, live demonstrations, take part in up close and personal table talks with like-minded individuals and much more, all at the click of a mouse or a swipe of their mobile device.