How to`s

How to`s

How to`s - stylist advice

We want to be the best in what we do. We're constantly evolving and creatively adjusting to the changing market requirements. The best experts from all over the world share their knowledge with us. We work with specialists who represent a very high level.

Are you wondering how the hair styling professionals do it? This place is for you!

In How to’s tab in Stylist Advice section, you can find top tips on hair care and styling. This way, you can to improve your power and skills without leaving the house. Higher level of knowledge use in your daily work.

If you're looking for a brand new style, Stylist Advice section is full of inspiring ideas.  Experts’ styling tips,  tutorials,  best products recommendations, interviews, new trends - everything in one place!

stylist advice

stylist advice

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Watch JOICO Brand Ambassador, Larisa Love, bring the collection to life with her new Ash-Ash “Prism Lights” technique – a subtle shade upgrade that oozes cool sophistication.

Darrel Starkey AW Trends 2021

As summer fades into the distance, our attention now turns to Autumn Winter 2021 and the trends which are set to take the hairdressing industry by storm. AW2021 is completely different to the season we’ve seen in the past. Following 18 months of closures, no appointments and clients left to detox from hair colour, they are now ready to make each season spectacular and ready to embrace something new.


Comments from Suzie McGill, Artistic Director at Rainbow Room International and Schwarzkopf UK Ambassador. One hair colour trend that comes back on trend year after year in autumn/winter is copper coloured hair but for 2021 copper hair becomes more contemporary and we see metallic copper being one of the most highly requested hair colour looks of the season.

ALTERNA Haircare The Hair Lamination Trend

Hair lamination is a revolutionary new trend which has taken the hair world by storm. The trend is focused on hair which is softer to the touch and has an intensified shine, creating a very rich, sought after look. Here we chat with Joana neves, Editorial Director of ALTERNA Haircare who discusses the best way to achieve this new trend.


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