ALTERNA Haircare  The Hair Lamination Trend
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ALTERNA Haircare The Hair Lamination Trend

Hair lamination is a revolutionary new trend which has taken the hair world by storm. The trend is focused on hair which is softer to the touch and has an intensified shine, creating a very rich, sought after look. Here we chat with Joana neves, Editorial Director of ALTERNA Haircare who discusses the best way to achieve this new trend.

At ALTERNA we have a comprehensive of products available and when trying to achieve that laminated, incredibly glossy and lustrous hair look, we would recommend using products form the ALTERNA Caviar range. Within this range we have a Smoothing Anti-Frizz collection that contains a Shampoo, Conditioner and a Multi-Styling Air Dry Balm, which when all used together creates luxuriously smooth and shiny strands. These products also include a blend of Caviar extract and nourishing oils to condition the hair, provide it with less frizz and make it more manageable, smooth and shiny.

Caviar is rich in Omega fatty acids, vitamins and minerals helping to defend and protect against the factors that cause hair to look and feel older: physical, chemical and natural aging and therefore, these products are perfect for achieving that youthful, fresh, glossy hair look that resembles that of the hair lamination treatment but without having the commitment of having to go to the salon every few weeks/month to get the treatment. A perfect alternative in these lockdown months for achieving the look at home!​
The ultimate in luxury, Caviar features premium formulas enhanced by the best that nature has to offer. Based upon the science of skincare and free from harsh chemicals commonly found in other products, the Alterna Caviar range contains caviar extract at the heart of their formulas.


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