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The latest collection from JOICO European Design Team Member, Robby Osselaer and JOICO European Colour Design Team Member Sofie Schrauwen, owners of Bobhead salon in Belgium, is the perfect introduction to the summer of 2022. POP UP features beautiful soft, translucent colours which compliments hair that take inspiration from the icons of Y2K including Britney, Miley, The Olsen Sisters, Christina Aguilera, and Victoria Beckham, along with a nod to contemporary styling.

The diverse collection showcases how texture can add a new dimension to haircuts of all lengths, providing clients with versatility and the ability to change the look by using a different drying or styling techniques and the use of present-day styling products. The cut is always the foundation of any great hairstyle and Robby cut the models hair using the bespoke techniques that have ensured that BobHead is at the forefront of European hairdressing. Robby and Sofie’s unique philosophy and approach through their Five Bobhead Commandments, ensures each client visiting the salon has the ultimate salon experience. visiting the salon has the ultimate salon experience.

- Thou shalt combine the wishes of the client with thine own techniques and ideas
- Thou shalt always give professional (care) advice
- Thou shalt offer customers something to drink
- Thou shalt always go the extra mile
- Thou shalt be totally honest

Sofie used shades from the JOICO LumiShine and Vero K-Pak Color ranges to enhance each model’s natural colours. Soft blondes that glisten and shine and show how versatile blonde can be, complimenting the models skin tone and creating a bespoke color palette for each. Warmer tones have been used to accentuate the long-textured look, enriching the copper tones of the model’s natural hair color. The shorter bob length model makes a statement with her burnished brunette shades accentuated with a glimmering overlay of golden blonde.

Hair by – Robby Osselaer and Sofie Schrauwen at Bobhead, Belgium
Make up – Juliette den Oude
Styling – Roos van der Hulst
Photography – Richard Monsieurs
Products – Color -JOICO LumiShine and Vero K-Pak Color
Styling – JOICO Style & Finish featuring

Dream Blow Out
Humidity Blocker
Zero Heat
Colorful Glow Beyond Anti-Fade Serum
Zero Heat
Colorful Glow Beyond Anti-Fade Serum

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