Pro Care Campaign - Darrel Starkey

The campaign titled ‘The Originals’  launched in October 2022.

The images were inspired by the idea of real salon hair. The images showcase and pay testament to the way stylists work and use the products on the salon floor, and how the looks can be achieved every day in the salon.

Art Directed: Darrel Starkey
Hair Team: Darrel Starkey, Nicola Hamm, Mia Rowley
Photographer: Anthony Sheriden
MUA: Abbie Beautement
Brand: Pro Care Foil